Be good, be relevant
Rosa Parks is a Creative Consultancy on brand purpose and social impact that develops impact marketing projects that improve our world.They help brands on the definition of their purpose and designs impact marketing projects with a double purpose: doing good and contributing to make brands more profitable and relevant to the consumer while they contribute to a more human and sustainable future.
They take the name of the famous activist because of her nonconformist personality, closeness and authenticity.
Its main principle is: be good, be relevant.
