Flauge is a tinted moisturizer brand whose products are marketed towards boys. Many high school boys suffering from acne are uncomfortable looking in makeup isles and aren’t sure what products to buy. The brand name Flauge is inspired by camouflage, since most boys just want the product to blend in. When opened at a diagonal angle, the tinted moisturizer packaging reveals the product and a pattern that was once covered up. The product currently comes in three skin color shades, which is shown in the pattern on the box and the tubes inside.