Even though the event you’re planning may have a smaller target audience, you will still have to let those people know about it. There are few ways you can use digital marketing to promote your event without reaching a broader audience. These tips can help you spread the word only to those you do want to reach.
Start Early Enough
You’re not going to want to spring the news of your event on your intended guests at the last minute, so planning ahead is important. Typically, you should begin promoting the event a few months in advance, so you can ensure your intended guests will fit it into their schedules. If it’s a company Christmas party, or another holiday event, you may want to provide up to six months of advance notice.
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