What kind of guide does our creative park need?
-Easy to use
-Bright (young, funny, fun)
-More distinctive
-More unified
-Bright (young, funny, fun)
-More distinctive
-More unified
About the project
The project's consistent conceptualization from logos to guides has strengthened the brand image of 228 Creative Park. The client hopes that after the upgrade of the creative park, it will be closer to and welcomed by young people, and at the same time have new concepts of ecology, environmental protection and recycling to adapt to the changes in the new era.
Ancillary graphics and new logos have taken into account the value of innovation, ecology, and technology, and have developed graphics systems with sufficient scalability to adapt to each space according to their specific functions.
First level guide
Signs have a large amount of information and important information content. From the point of view of the sign itself, its volume is large, the content is eye-catching, and the visible distance is long. It can provide information display services for people in a larger environment.
Secondary guide
Refers to the logo that accepts the first-level logo and continues to provide people with more detailed and specific information.
Tertiary guide
The environmental information transmitted to the people by the three-level guide signs is the most specific, detailed, and very rich.