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Cores
foram usadas o azul e o amarelo para remeter a alegria da cidade de Salvador e as praias.
Tipografia institucional
Tem um estilo pessoal, mas mantendo a boa leiturabilidade e legibilidade.
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Símbolo
Usando os símbolos Adinkra (Símbolos africanos, cultura Ashanti) como referência de criação do ícone, trazendo a raiz cultural pra marca, ondas com curvas para representar a mulher brasileira de verdade e a sensualidade, sol para completar o cenário praia Salvador/alegre.
Simbolo Tipográfico
Com estilo San Serif, mais arredondado, para trazer um ar mais feminino e delicado para marca.
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