A new identity for a global client. The bold simplicity of the filled-in ‘O’, becomes an instantly recognisable global icon, providing plenty of opportunities for engaging applications. This is a logo that is never static, always adapting to the progressive projects it is applied to.
We designed a poster to hang in each office space, using a bespoke fluorescent ink and printing powered by solar energy.
We designed a set of postcards to create a sense of belonging and raise awareness within each team of all Global AR locations. We incorporated an idiom and fact relating to each location, and a message area on the reverse to encourage team members around the globe to communicate with each other. Printed on Extract, a paper made from recycled coffee cups.
Concept and Design
