With the advancement of social media, more people will shop online instead of going
to the physical store. However, customers are most likely to purchase the wrong size because they are unfamiliar with their own body shapes.
Fit me is created to provide the solution to overcome this problem. It helps woman to
find their own best fit during online purchase. Moreover, the app will also recommend
a variety of best fitting clothes. Thus, helping users to reduce the risk of buying wrong
size and style of clothes.
Design Research / User Persona
Through questionnaire and interviewing each sizes of woman (XS, S, M, L, XL), we
found that most of the user are unfamiliar with their own body shapes. So most users
are likely to buy unsuitable clothes online.
The idea to avoid buying wrong size of clothes via online purchasing.
