NHS tells young people it's cool2talk
We delivered an awareness campaign for NHS cool2talk and NHS one2one, brilliant programmes that reach out to young people across Scotland that are struggling with everyday problems and gives them a safe space to ask questions. Or talk to someone.
Strategy & Research
Right place at the right time
Through learning about the target audience and understanding their behaviour, we were able to increase the on-site engagement through our campaign by 225% and 387% - scheduling adverts to run while young people are scrolling through their timelines!
It was recognised that adverts on a previous campaign was clear in message but did not catch the eye or engage with young people as well as they could. We created a new campaign, with a new focused messages and a full set of colourful artwork for adverts.
We also introduced video - furthering the campaign reach onto SnapChat.
Word of mouth shares
We observed an impressive organic engagement on the campaigns adverts themselves, leading to the following results on each campaign.