Imperial Margarine
Package redesign
Package redesign
Creative Direction of the dramatic redesign for Imperial Margarine. Logo and logotype updates along with a new matt gold ink and grease-mask system that replaced the previous foil carton. The redesign resulted in a much improved shelf appearance favored by consumers and also delivered huge cost savings.
Second image is the packaging prior to the redesign.
Second image is the packaging prior to the redesign.
