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CANNES LIONS 2013 - FINANSLEASING EVOLUTION ADS
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  • About

    About

    Cannes Lions 2013 Awarded FinansLeasing Campaign.
    Published:
Brief:
Our client, FinansLeasing, wanted to promote a new B2B campaign for businesses all around Turkey. The objective was to demonstrate the benefits of leasing over buying-especially for mid to large size business companies. 
 
Challenge:
Convince businesses to not to buy, but to lease. Avoid investing money in technology that will be obsolete very soon. Buying can be a huge financial burden for many companies. There needs to be a better solution. The campaign did not simply just tell the message, but it actually proved it with real visuals.
 
Idea:
In the last 50 years, developments in technology are happening at an unbelievably fast rate. Yesterday’s new is today’s old.Three different layouts show the technological evolution for a product with a timeline… 
Apple desktop computers, HP printers and VW Caddy vans… 
 
You can see how products evolve year by year in a chronological order. And you can see how a new model becomes old and useless in a very short time. 
 
So, why buy it? Lease it.
Executive Creative Director: Karpat Polat
Creative Director: Karpat Polat / Hande Güler
Art Director: Yiğit Gümüş / Hande Güler
İllustrator: Yiğit Gümüş

Awards:
Cannes Lions 2013 - Press - Bronze Lion
Cannes Lions 2013 - Outdoor - Finalist