PETERSWORK

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Peterswork

Conceived to transform homes into customised living spaces, Peterswork was established in 2000 to give wings to its purpose - blending clean lines with durable utility to craft furniture using traditional carpentry joints.

Although the Peterswork trademark is furniture made with light coloured wood, it strives to work with anyone who has an eye for proportionate designs and natural colours. The pieces from Peterswork are made to suit the individual's sense of design, and focuses on bringing their visions to life.

Paying homage to its intrinsic values, the brand was developed to marry its origins to a more modern representation - creative minimalism.

An exhibition at Copper Arch, 2000.

Process

After research into similar brand logos and styles, we went ahead and came up with a couple of logo variations for the client to choose from.

Once we settled on the final logo, we came up with various simplified versions based on applications of the logo.

Practical Application

Embossed logo options for each furniture piece as a means of identification for the brand, paired with a visual representation of practical application.