April 2020
Branding – Graphic Design
Quince – Identity Design
Logo and identity design for Quince, a company located in Athens, Greece, specialized in strategic marketing, new product and concept development and communication.
Quince wanted to convey its values and different types of experience, establishing a strong position in the market. In order to achieve this goal, I was commissioned to create the identity of the company.
The symbol design was inspired by the name itself. The design approach combines
a minimalistic - geometric design of this peculiarly shaped fruit and the form of the letter “Q”, the initial letter of the name Quince. The result is a strong and recognizable symbol. The letters of the logotype, following the design of the symbol, have the same aesthetic approach. The logotype radiates the profile
of a solid, modern and extroverted company. A vibrant yellow resembles the quince and was chosen
as the primary color which is a dominant in all the implementations of the identity, deploying its vividness to create a strong impression.
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