SYNAPSE
Concept + Design + Animation
BRIEF:
Video Review Labs approached me to help them visualize a sequence for a gamer-focused energy drink. They wanted to show conceptually what happens inside the mind when one takes a sip… of SYNAPSE. They needed a short, fully cg animated sequence to augment the live-action portion of their narrative.
SOLUTION:
The execution here revolves around the passage of time—represented visually by “timelapse” shots of patterns of light passing across elements in the frame. We focus primarily on portraits of each of the participants in the series, highlighting their unique perspectives and stories.
Process
