DELIVERED
All in.
Dart at the EuroShop - a story that spans over 30 years and 10 times a participant. This time around, we packed ourselves into boxes and shipped ourselves to the fair - to be experienced by visitors in an innovative and discovering new way.
The project makes an unusual impression at first. Between the conventionally designed exhibition stands, a monumental castle of crates stands its ground. They are the common denominator in exhibition stand construction and the secret hero of every exhibition. Yet by the opening day, have become invisible to the guests as they are invariably hidden from the scene.
Usually.
We have brought them to the big stage. The aesthetics of the raw material and the seemingly random arrangement form a counterpoint to uniform exhibition architecture. In a world where everything has become more and more digital, multimedia and inevitably smooth, DELIVERED delivers a conscious commitment to non-conformism.
