It was a big challenge to create a range of ice hockey skates for Nordway trademark. Nordway it is a leader in the Russian market among ice skates, but we hade to develop something new and unique. So we started with brand identity and family signs.
Then we collect a mood board, to explain the main idea and key stylistic elements with colour pallets.
According to market analysts, the defence was our main competitive factor in the market. So we started to find some solutions on how to increase the defence factor of our ice skates.
During the whole project, we were thinking about the whole range and how we can figure out different price levels thru design elements. Finally, we used the same design elements but created in different ways: prints, EVA or a rubber.