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    Not quite the pseudorandom made famous in the 1971 James Bond film, “Diamonds Are Forever”, though the Bond character was influential to branding… Read More
    Not quite the pseudorandom made famous in the 1971 James Bond film, “Diamonds Are Forever”, though the Bond character was influential to branding the Swedish menswear line, Chadburry. With its precision tailoring, modern textures and colors Chadburry was inspired by the attributes of a 007. For them, Bond was seen as a vision for the brand; successful, educated, charming, witty and artfully skilled. These attributes were used throughout the marketing to elevate the brand experience. My role was to take this stylized vision and bring it to life for the Chadburry’s 2012 Winter Collection launch campaign, which included everything from identity to marketing collateral to branded environments for trade shows and retail displays. Read Less
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