Adapt naturally. Change is easy with Smith's MAG technology.

With the launch of Smith's MAG technology across multiple sports, we developed a cohesive visual language and key assets that would family with their existing technology communications. We identified key metaphors of adaptation and ease and arrived at a solution of active product positions, abstract weather patterns and a clear graphic language.

Created at Cinco Design

With Brendan Miller, Chris Damiani, Brian Jones, Joe Rogers, and the team at Smith.
Smith MAG
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Smith MAG

Visual Language and key assets for launch of Smith Optics, MAG technology.
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Published: