In recent decades the Smithsonian Institution has grown enormously, adding new museums, research organizations, and educational units. These entities generated a host of different symbols and logos, which led to confusion regarding the range and depth of the Smithsonian mission and activities. To address this problem, an extensive new graphic identity system was developed. Significantly, it adds the Smithsonian name and identity to the names of its museums and other units, all of which use the same sun symbol.