Developing a product demands a good understanding of the audience you're going to cater to. But UX research is what makes this knowledge to another level. As a result, it will have a stunning effect on your bottom line by cutting expenses and skyrocketing your chances for success.

Unfortunately, many startups choose to bypass this step. Some say that it's not worth the time and money, while others claim that they know their clients well enough. We're here to tell you otherwise.

In this article, we'll dispel misconceptions about the value of UX research and take a look at its benefits.

Let's dive right in: