Overview:
Contrast of Positive Negative is one of our fourteen discussed Design Principles that creates interest and a focal point through the use of an image seen within the counter space of a positive image. In practice, this Design Principle has been used to create the "arrow" within the FedEx logo and can be seen in many of graphic artist, Olly Moss', reimagined film posters.
Contrast of Positive Negative is one of our fourteen discussed Design Principles that creates interest and a focal point through the use of an image seen within the counter space of a positive image. In practice, this Design Principle has been used to create the "arrow" within the FedEx logo and can be seen in many of graphic artist, Olly Moss', reimagined film posters.
Objective:
For our first project, students are tasked with creating a positive-negative film poster inspired by graphic artists Saul Bass and Olly Moss's work. The poster should explore the film's conflict/resolution (protagonist vs. antagonist) through the use of symbolic imagery and the design principle of positive and negative. Other design principles that create movement and hierarchy should not be forgotten when creating the design for this project.
Film posters will be in full-color at 24 "x 36," and must include the title, credits and release date. Posters will be uploaded to Behance.
