Aim matchbox - An Indian safety matchstick brand providing best matchstick solutions made of wax. Giving you the best features such as Longer burning quality, Better wind Resistance and Compact size.
It also serves different box variations including Mega box, Maxi box, Premium Box and a Special Box.
Concept : The concept of this campaign is further based on our Indian history in terms of Indian Matchbox Art. Have taken some famous paintings from India depicting features provided by Aim, though different stories.
Radiant pink lotus flowers, red hot peppers, pouncing tigers, wrestling elephants, leaping stags, seductive gods, and sultry goddesses – bright, bold, diminutive, and dramatic – such was the imagery of matchbox labels from India.
Unable to keep up with demand in the decades prior to World War I, most of India’s matches were imported, mainly from Sweden, Austria and Japan. Around 1910, Japanese immigrants settling in Calcutta began making matches. Locals learned the necessary skills, and a number of small match factories sprang up in and around the city.
Following World War I, many manufacturers migrated to the state of Tamil Nadu in the south where the climate was dry, labor was cheap, and raw materials were plentiful. Owned and operated by closely related Indian families, to this day, the “Match Kings of South India,” as they are known, continue to produce the bulk of the nation’s matches. Matches were, and still are, also produced by hand in private households as a small-scale cottage industry.
Moodboard
Newspaper Ad.
Feature : Wind Resistance
Painting : By Raja Ravi Varma - interpreting A meditating Rishi-muni who is resistant enough to the distractions around him
Newspaper Ad.
Feature : Wind Resistance
Painting A night of Storm - Abhisarika Nayika - interpreting a lady who travels at night through the storm to meet her lover, resisting herself from all the obstacle coming across her way
Newspaper Ad. - Half page
Feature : Burns longer
Painting : Battle of Haldighati - Interpreting tension and heat within the people attacking each other. The battle was held for a much longer period of time cause of the rivalry
Magazine ad.
Feature : Burns longer
Painting : Mughal Painting - Interpreting eternal love between Akbar and his wife, depicting that eternal heat, passion, seduction and love
Magazine Ad.
Feature : Burns longer
Painting : Battle of Haldighati - Interpreting tension and heat within the people attacking each other where Maharana Pratap attacked Man singh
Magazine Ad.
Feature : Burns longer
Painting : Lord painting by Raja Ravi Varma - Interpreting pure eternal love, passion and heat between Lord Krishna and Radha
Practical Application on matchbox
