Rosina foodservice division wanted to redesign their entire line of cash and carry products to be more color-themed in relation to their retail line and to stand out more in stores such as Restaurant Depot. For the cash and carry meatball label they wanted to show each meatball size with an image of their approximate size next to a beauty shot of the same product. Also little graphic icons showing what the main ingredient is in each product were added. For this all-beef meatball example, it was a cow icon.
