This project was given to be alongside Fine Jewellery, as Fine Watches was another boutique I was previously incharge of. I decided that it would be good to delve into these analytics seperately, as although this was pitched to me as one project along with FJ, I wanted to see how similar the users really were.
Now I had the basis of my research with how the user interacts with the the old page, I wanted to go out and meet the experts; our floor sales team and the managing director of Fine Watches & Jewellery. I took a questionnaire to store to ask in each boutique for their knowledge on our customers, and then where the managing director wanted the department to go.
I worked with a team of people for pulling together the shot list, deciding how I wanted each shot to be taken, attending the shoot to provide direction plus relaying our requirements and time management to make sure we got all shots required plus some additional textural shots incase these are needed across site.
Once the high res, retouched assets have been provided to us I dropped these into the wireframe. There were some time restraints that meant some of the editorial content needed to be removed until a later date.
Below is the final design, or alternatively you can find it live here:
