KaiLey Frozen Fruit Package Design
Art Director — Shih Chien An
Designer — Eloise Chen
Role — 企業識別,標誌設計,標準字設計
塏立冷凍水果為冷凍鮮食市場的新品牌，天然無添加的急速冷凍水果以夾鏈袋密封包裝為主要形式，視覺以產品內容物的水果本身的外形造型及色彩元素作為包裝的主視覺，系列包裝以乾淨的版面以及鮮豔色彩傳達消費者所需的產品資訊。透過這樣耳目一新的包裝視覺進入市場，也達到在開架及電商市場吸引消費者目光的效果。
KaiLey Frozen Fruit is a new brand in the frozen fresh food market. Naturally, non-additive frozen fruits are mainly packaged in zippered bags. Our design is based on the shape and color of the fruit itself. The packaging communicates the product information consumers need with clean layouts and vibrant colors. Entering the market through this refreshing packaging vision has also achieved the effect of attracting consumer attention in the open shelves and e-commerce markets.
