KaiLey Frozen Fruit Package Design
Art Director — Shih Chien An
Designer — Eloise Chen
Role — 企業識別,標誌設計,標準字設計
KaiLey Frozen Fruit is a new brand in the frozen fresh food market. Naturally, non-additive frozen fruits are mainly packaged in zippered bags. Our design is based on the shape and color of the fruit itself. The packaging communicates the product information consumers need with clean layouts and vibrant colors. Entering the market through this refreshing packaging vision has also achieved the effect of attracting consumer attention in the open shelves and e-commerce markets.