Brief
The Regione Lombardia’s brief was to launch an integrated product campaign.
Product
Io Viaggio is a membership that allows you to travel in the whole Lombardy by using every public transportation available in the region: metro, bus, ferryboat and bike sharing.
Solution
Depict what people can do thanks to Io Viaggio: family moments, passions of a lifetime or very important meetings.
Headline
Con un solo abbonamento viaggi per tutta la Regione, per tutte le ragioni.”*
*With one subscription you can travel for the all Region, for all the reasons.
