RE-EVENT“ a variable corporate design
Is it possible to recognize the visual language of a brand even when it has multiple names and logos? Which parameters do you need and how far could you go on the abstraction scale?
Multiple names – Different logos
The topics combined with a designed version of the RE are in the grid the final logo. The abstraction decides if we understand the message or only link it with the brand if it’s not our first contact.
The final logo is a variation of the nine topics and a huge number of RE’s.
Different Logos -Different shapes
First of all, it was a big challenge to handle the handicaps of a changeable branding. But when you’ve got the solution it’s so awesome to use the multiple styles in every media.
Website
The feeling of an event shouldn’t only come over when you are there. In every media, you should feel curiosity and discover the new experiences.
Social Media
To use social media is more important than anything else today. People want to discover the brand and it's a great chance with such a different kind of branding.
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