Laureate Ltd. brings the natural bounty of Bulgaria to homes across the country through their line of locally-sourced, wholesome fruit bars. We had the privilege of completely redesigning their packaging and illustrations to better convey their dedication to health and quality.

The redesign centered on a new packaging system with designated areas for flavors, ingredients and nutritional information to optimize shelf presence. We implemented a bold color code for each fruit variety along with playful illustrations that maintained continuity across SKUs. 

The result is an ownable, memorable design ecosystem that unifies Laureate’s product line while distinguishing each flavor. Vibrant colors and ingredient illustrations fuse to signal both healthfulness and homemade wholesomeness.