Otromundo
Sector: Arts & Culture
Disciplines: Brand Identity / Communication
Project Team: Alejandro Ojeda, Juan Manuel Cabarcos
Commercial Team: Johanna Cattoni, Fabio López
The film industry in Paraguay is a relatively new one with many studios that emerged in the last ten years. Otromundo Audiovisual is a production company specialized primarily in video content for commercial use and multimedia productions. A decade after its foundation Otromundo now begins a new chapter and we were asked to join the process of updating their identity.
The proposal takes elements from its history and updates them for a more digital-friendly usage to create a brand that looks both familiar and totally fresh, with vivid colors and a typography combination inspired by film posters. A new universe of visual and communication resources and elements takes pride in the curious and playful spirit that embodies the Otromundo crew.
