Benx is none-existing international sport related company located in London - that offers everything you need to Be The Next Champion .
Founded to help anyone who hold love in their hearts for sports whether for the fun of it or for the goal of becoming number one by making awesome sport wear that's comfy, practical and inexpensive.
Founded to help anyone who hold love in their hearts for sports whether for the fun of it or for the goal of becoming number one by making awesome sport wear that's comfy, practical and inexpensive.
I had honor (actually none of it ,Because they are not real) to work with them to update their identity working on a new logo that reflect their strength ,style and simplicity and some new designs that will help to deliver their message.
The real story behind all of this is that I worked on this project by myself in my free time in a time when I had been working for a while with some static and a bit boring clients, so I took the liberty of doing what I want.
I know that I wanted an exciting brand with a bold logo, bold and cheerful colors,bold lines, bold graphics and bold statements, also I wanted to practice designing in the Gold Ratio and to challenge myself in the different aspects.
I felt like a company related in sports will be a cool idea, so that was a start.
I made up the name "Benx", from the tag line "Be The Next" as for " to be the next sport champion"
For the colors, I chose a color palette that gives a feeling of happiness, friendliness and positive energy since I didn't want it to be another aggressive sport company.
For the colors, I chose a color palette that gives a feeling of happiness, friendliness and positive energy since I didn't want it to be another aggressive sport company.
Then everything started getting together in a very cool way and I started adding stuff and discovering.
I think it would be nice to animate it later, so I might update it later.
