INITIAL PRODUCTION PLAN
FIRST DRAFT
FINAL DRAFT
After reviewing the first draft, the client decided to go with a more approachable tone in order to attract readers around the holidays. The front cover shows a woman speaking in a serious manner with a family around a table.The client also wanted to add more color to the spread to make the publication less editorial and more informative. I changed the color scheme to add purple and yellow tones and created big bold icons throughout the design.
