The client was looking for a way to reach out to an undeserved patient population while visiting their gynecologist’s office.
The product branding needed to be reflected in the piece, however it was important that it did not look like an advertisement. They also required a comparison chart of similar products be displayed prominently on the poster.
Pulling their brand colors and typeface choices, I developed a piece that focused on the call to action and messaging of the disease state. The coral watercolor circle at the top exists in contrast to the bold, tall, all-caps display of Garage Gothic to communicate the duality of a patient’s struggle with intercourse and discomfort.