Essex Maintenance Ltd. reached out to us for some plumbing website design inspiration. Their existing site was stale, inefficient and underperforming, so we sat down to discover their requirements and what we were being asked to do and why. The kick-off meeting established the fundamental issues that led to documenting the project’s objectives. We considered everything from a comprehensive timeline all the way through to social web integration.

To correctly define how we were to do this – we presented a carbon copy of their existing site and demonstrated through our own custom tools just how ineffective the current setup was. We analysed the data alongside their biggest competitors and broke down objectives using an established digital process. We established where they sit in relation to other businesses and build a strategy around this.

We needed to establish their business goals and we did this by discussing their target audience, brand benefits, mission statement and brand voice. This allowed to paint an overall picture of the site to begin constructing Information Architecture to combine with a basic wireframe.

We created a content matrix to record every individual asset required for the new website. Through concept development and content mapping we could create a through Home page design that could serve as a unique template for the rest of the site. We created one that reflect a fresh vision and promoted interaction, whilst retaining existing branding that was present throughout their marketing and other assets.

Upon deployment, we needed to establish series of refinement and acceptance tests between the studios and client to complete the final site. Link building aspects with a refined approach to well-written copy and a focus on keyphrases will benefit locally and nationally. With all this in place and completed, the site can be correctly indexed.