GOAL : Create a Visual Identity for Bio Fish Valley SA.

 

Bio Fish Valley is a small Organic Fish company breeding mostly fresh water fish like for example the Rainbow Trout.

 

Company values include being respectful of the animal and respecting organic agriculture practices.

Bio Fish Valley products are clearly high-end oriented. 

 

APPROACH : Bio Fish Valley trouts are high quality trouts. Therefore, I wanted the logo to represent something fresh and fluid like the movements of these happy fishes. I started drawing circular fishes until reaching a logo made only from circles. Colors of green and bluish tints brings up the roundness of the logo while communicating on Organic Values.

The typography is still rounded but with cutting edges to express the strictness of the way these products are made. It is also very well balanced, playing with boldness and lightness, so it expresses healthiness.

 

As a result, pattern have been added so that the spirit of the logo is reflected in the website, the stationary as well as in the packaging. The latter has this dark grey background so it shows the high-end side of the product while its transparency shows the freshness of the product through the big sized logo.