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    Brand Idenity and Implementation Brand identity system for a boutique interactive agency in New York. Working alongside the then creative direct… Read More
    Brand Idenity and Implementation Brand identity system for a boutique interactive agency in New York. Working alongside the then creative director, Matthew Schneider, we created this identity for the small, ideas-focused interactive design boutique. The first task was to rebrand and give SM a face that helped portray a company that can manage large accounts. The management team struggled to come to a consensus, so the decided approach was to focus on a subtle identity that took a back seat to the business, focusing on beautiful production details and not hiding behind a trendy logo. Read Less
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