After various business studies, Sébastien Tedesco spent over 15 years immersed in the real estate field. His work covered advising, managing, and directing several real estate agencies. He realizes that the stereotypical image of a real estate agent nowadays is that of a shark—always aggressively trying and pushing to close their clients, and not caring much, if at all, about the buyers. Sébastien Tedesco is here to change that; shifting the focus from preying on prospective clients, to being an integral part of realizing their dream of a new home.
His views on building an entrepreneurial project based on generosity, humility, and authenticity stem from the fact that he is a family man himself. Sébastien is happily married to Colombe, proud dad to Aimé, Joseph, and Gnocchi the cat.
Drawing from the nature of Sébastien Tedesco’s work as a real estate agent, his status as a pioneer in the field, faith in his methodology, and business approach, a strong icon was created and positioned as the main visual element. An abstract blend of the four cardinal directions of a compass, a star as a symbol of excellence, a cross as a symbol of faith, and breaking free from the norm at its core, Sébastien Tedesco’s logo clearly reflects the main values of exemplarity, freedom, and faith.
The logo mark itself, named the Tetrastarcrossadon, allows for a modular design system, which would apply to different knowledge products–each with its own designated color, and number of icons to denote levels.
Moreover, the Tetrastarcrossadon can be used as a stylized design element, or arrayed to form a pattern across different brand applications.
Brand Identity Design: Omar Ezzeldeen (ezzeldeen.design)
Positioning & Facilitation: Pascal Stifani (Marquer Le Futur)