POSITIONING STATEMENT //
Taking care of Grand Rapids finest dressed for over 70 years, Afendoulis Cleaners offers full-service, experienced drycleaning. Afendoulis Cleaners are committed to honest pricing and professional service for customers who value a personalized experience.
The strategy for re-branding Afendoulis Cleaners was to promote their brand attributes, including consistency, authenticity, responsibility, integrity, personable, and neighborly.
TARGET AUDIENCE & MESSAGE //
With playful and inviting launguage, their fresh new brand direction targets young professionals, and reflects the clean look and feel of the core of their business.