Il logo di Moamù: perché un piccione?
Benché comunemente bistrattato, il piccione è un animale monogamo e fedele per tutta la vita. I piccioni si scelgono, si corteggiano a lungo e forniscono cura ai loro piccoli.
Così Daniela e Ruperto, compagni nel lavoro e nella vita, si sono scelti reciprocamente anche per curare il laboratorio d’arte Moamù.
Nel logotipo di Moamù le personalità dei fondatori sono differenziate con l’uso di due colori ben distinti, capaci però di dialogare insieme in maniera morbida e armoniosa. L’impalcatura grafica del logo presenta forme irregolari e imperfette, un richiamo all’esperienza artigianale e un superamento dell’ideale di perfezione in favore dell’espressione individuale e creativa.
Moamù significa qualità, freschezza e personalità, così come il suo logo.
A pigeon as Moamù logo. You may wonder why?
The pigeon is a commonly overlooked animal, but in reality its loyalty lasts a lifetime: it is in fact a monogamous and choose its love partner after a long courtship. The couple build the family nest together and when their progeny is finally born, they care of their dependant squabs.
Similarly, Daniela and Ruperto choose each other as life and work partners and founded, developed and maintained the art laboratory Moamù.
In the Moamù logo the two founders’personalities are clearly identified by the two differ colours: the brightness of yellow and the elegance of desert taupe merge harmoniously together creating a smooth and captivating symphony.
The logo structure favours irregularity and imperfections to emphasize the artisan quality and give an all-round unique experience of the Moamu philosophy; the idea is to disconnect from the perfection utopia in favour of a more fascinating, personal and creative expression of self.
Moamù is synonyms of quality, freshness and distinctiveness, as the logo suggests.
Similarly, Daniela and Ruperto choose each other as life and work partners and founded, developed and maintained the art laboratory Moamù.
In the Moamù logo the two founders’personalities are clearly identified by the two differ colours: the brightness of yellow and the elegance of desert taupe merge harmoniously together creating a smooth and captivating symphony.
The logo structure favours irregularity and imperfections to emphasize the artisan quality and give an all-round unique experience of the Moamu philosophy; the idea is to disconnect from the perfection utopia in favour of a more fascinating, personal and creative expression of self.
Moamù is synonyms of quality, freshness and distinctiveness, as the logo suggests.
