AH LONG Latin Type
(TSUBAKI #01)
Ah Long is a colloquial term for illegal loan sharks in Malaysia, Singapore and Hong Kong. The term is derived from the Cantonese phrase '大耳窿' ("big ear hole").
Ah Longs lend money (often with an extremely high interest rate) to people who are unable to obtain loans from banks or other legal sources. They go around residential areas and commercial shop lots with flyers that they can either drop into individual mailboxes or stick on solid, visible surfaces like walls, pillars, lamp posts, drainage pipes, bus stops and telephone booths. Hence, that’s how the Ah Long typeface came to be - inspired by these flyers which are mostly seen in cities and small towns.
Ah Long is a modern sans-serif font that features a condensed design. It has long, thin strokes and pointy edges depending on the characteristics of each of the 26 letters in the English alphabet. This font also has a grunge feel to it. And, it’s ideal for poster designs and advertising campaigns.
Art Director
Jay Lim
Designers
Manfred Siew
Amanda Chan
Danielle Rogers
Year of Release
2020
Language
Latin
Identity
Regular
Bold
