I OWE YOU, is an awareness campaign that highlights and expresses our appreciation to our highly overlooked and unsung hero, our domestic helpers. 

This is a school project, where we were tasked to come up with our own brief to attract more people into Orchard Road. I wanted to go beyond that and design something that would not only attract more people into Orchard Road, but also give back to our community, especially people that have done so much for us. Hence, I wanted created this awareness campaign. 

I made use of the smiley's in my logo as well as my key visuals to emphasise on the positivity that would be brought about through this project, as well as erasing the negative connotation that is often implied in the word "OWE".

The colours used in the entire project are derived from the Flag of Philippines, altering the hues, contrasts and values of each of the colours.

Instagram story advertising.

With the increased usage of social media among youths nowadays, "woke-culture" is also on the rapid increase. By promoting this social issue on a frequented social media, more audiences would be educated on this issue.

Brochure to be placed at MRT stations, Singapore Visitor Centre, as well as upon entering Lucky Plaza.

Exhibition Boards that will be showcased inside the exhibition, in Lucky Plaza.

These boards include the backstories of these domestic helpers, allowing visitors to better understand them.

An interactive board that would allow visitors to write down their appreciation to their domestic helpers, or just domestic helpers in general.

Lamp post advertising along the Orchard Road stretch to allow pedestrians or commuters along the road to be aware of the exhibition happening, as well as the importance of appreciating our domestic helpers.

Floor stickers pasted along the Orchard Road stretch that would lead potential visitors up to the entrance of the exhibition.

Showreel explaining my project, as well as my brand platform.