PUMA RISE
Season_ SS20
Project Type_ Totally New
Product management_ Lois Ash, Emmanuelle Virgile
Product development_ Thomas Medevielle, Ben Le
Product development_ Thomas Medevielle, Ben Le
Tooling development_ Ricky Hung
Product design / Color and material_ Hyon Park
There’s only one way: up. Rise is made for those with hustle and high hops.
Its silhouette is inspired by clouds with soft, Opulent lines and an oh-so-comfortable construction. Materials are premium and plush. Overlays are smooth and supportive.
Onward and upward.
One of my favourite projects for SS20. This project was originally inspired by the idea of “Diving into clouds” (So the working title was “Cloud Diver”), developed closely with Puma’s creative director Heiko Desens (Thanks to Heiko for the great inspiration). Feeling so great to see it finally come to life. Thanks to everyone who made this happen.
hyonpark.com
hyonpark3@gmail.com
