As part of our ever growing relationship with Danley Sound Labs, they wanted to really step up their game this year at their main tradeshow InfoComm. So they brought us their 20' x 20' trussing setup, and we did the rest! We came up with the marketing campaign to use Danley's signature color blue and build our images & slogans around that - really driving home the blue branding tied to Danley's product.
We started with building four "graphic walls" for the booth. We wanted to show the two ends of the spectrum that Danley wanted to show for their products: "The Big Stuff" including all their stadium & arena sound systems and then "The Little Stuff" including a traveling set-up that a band could easily travel with but still get great Danley sound! They also had a few special products they were debuting at the show they wanted to feature!
Take a look...
The first feature wall focused on their latest product they just booked, which iw Tiger Stadium at LSU! Often known as "The Loudest Stadium in College Football" will now be packing an even bigger punch with the addition of Danley loudspeakers! We split these images into 4' x 8' panels to hang from the trussing and create "walls" for the booth.
The second wall, actually ended up in their demo room because of booth location, but it shows part of their very impressive list of stadiums, arenas, & venues that feature the Danley loudspeakers!
The third panel was to feature "The Small Stuff" for traveling bands and other customers who want the amazing sound quality of Danley speakers, but didn't need the HUGE subs they feature in arenas!
The final panel was to feature one of their new products they were debuting - PURE by Danley, which feature LED color changing cabinets!
In Danley's Demo Room, they wanted to feature several of their products as well as their 6 new mobile apps. So we created a series of 48" x 80" x-stand graphics they used in several locations around the room.
The biggest piece we added this year would have to be the Danley Skybox hanging graphic that was a 10' diameter circle graphic that was suspended high above their booth! You can also see the blue acrylic oval D logos we made to go on the top trussing!
FInally, add in a few finishing touches and details: a water cooler with blue bottled water w/Danley labels, Danley director's chairs, product ID decals, and of course handouts and give-a-ways!
And just because it's awesome, we had to include the picture of CEO Mike Hedden standing next to and talking about of their debuting products - the 5' x 10' Caleb Speaker! The thing is HUGE and sounds incredible!!
