TAKIS - Don't use our Takis Wifi




Young adults can’t live without the internet nor their mobile phones, but they also can’t afford unlimited data. In order to reach them, we hid where they least expected it... in a free Wi-Fi network. 

Using a long-range router, we set up the "DON'T USE THIS FREE TAKIS WIFI"
network in public spaces: shopping centers, cafés and parks. 
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By connecting to it, Wi-Fi users unwittingly found themselves on a version of the internet where we could reprogram the websites.








We replaced photos with our own gifs, blacked-out various articles, hacked their Instagrams with our images, made web pages ooze blue, and even messed with their phone’s touch features, screen orientation and zoom.








Zero dollars were spent on media. Since our target is constantly looking for free internet access, we piqued their curiosity with reverse psychology. And were they mad about this intrusion? 

Not at all, we’re talking about teens — they shared thousands of stories of our hidden ads, an impressive result when you consider our audience doesn’t care about advertising.
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CREDITS

TAKIS - DON'T USE OUR TAKIS WIFI​​​​​​​
Agency: Cossette Montréal

VP Creation: Anne-Claude Chénier
Creative Director: Patrick Michaud
Senior Art Director: Alexandre Jutras
Senior Creative Team: Adrien Héron & Ugo Martinez

Producer: Maude-Marie Salin de L'Étoile
Account service: Pauline Gomis
Motion Designer: Pier-Luc Bourgault & Marie-Christine Le Vey 
Editor: Sebastien Landry 
DP: Matheo Lemay
Post-Production: Septième 
Digital creation studio: Folklore




TAKIS - Don't use our Takis Wifi
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Ugo Martinez

TAKIS - Don't use our Takis Wifi

Young adults can’t live without the internet nor their mobile phones, but they also can’t afford unlimited data. In order to reach them, we hid w Read More
70
1.1k
4
Published: