Background
Thanks to the advertising cliche, we get used to think that all the cows are black and white. But there are a lot of cow breeds. They have different colors – and fat content in the milk they produce is also different. Each type has its special taste and health benefits.
Problem
People treat cow milk like something out-fashioned because now they have a lot of upgraded alternatives.
Idea
We create Milky Mood, the first milk package that reflects the variety of cows and fat percentage of their milk.
The color-coding helps to navigate in product portfolio and levels up the product perception.
The color-coding helps to navigate in product portfolio and levels up the product perception.
