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    Batman Laser Challenge is a double-laser maze attraction created for Circus Circus, Las Vegas. I worked with the company's marketing director to … Read More
    Batman Laser Challenge is a double-laser maze attraction created for Circus Circus, Las Vegas. I worked with the company's marketing director to create this themed laser maze attraction. I was also in charge of the main brand work for this attraction. Transitioning into the design and execution of numerous on-site brand statements, wayfinding and posters. Read Less
    Published:
Theming and Branding
Adventuredome (Circus Circus), Las Vegas

Date: Jan 2013 - Jan 2014

 
Batman Laser Challenge is a double-laser maze attraction created for Circus Circus Las Vegas. I worked with the company's marketing director to create this themed and branded laser maze attraction.

We designed original scenes and environments, wrapping the interior and exterior (wait area) of the laser maze. I was also responsible for the creation of many details - elements to create depth and continuous theming (tv screens and other element frames, pipes, gadgets, etc). The attraction was divided in two rooms - one for Batman's world and one for Joker's world. We selected main art from numerous illustrators and worked with Warner Brothers through every aspect of the approval process. Next, we created detailed build-sheets to help with our extensive production process and also to guide installers on-site.

This diverse project also included coordination with the audio team, as there were sensors in the maze activating with effects. 

I was also in charge of the main branding for this attraction. I started off creating a wordmark and poster to reflect an action-filled, comic-strip style experience. My work soon transitioned into the design and execution of numerous on-site brand statements, wayfinding and posters.

After developing a unified marketing kit, I was appointed as a team lead to give art direction for development of sales materials and promotions of this new brand and product.
 
Created while working for Simex-Iwerks.
Attraction Exterior and Wait area
 
Attraction Exterior Details and MDO Elements 
Created original art for pipes and TV frames to reinforce the theming.
 
Branding and Posters for the attraction
 
Numerous On-Site Brand Statements, Wayfinding and Signage (mock-ups)
 
Numerous On-Site Brand Statements, Wayfinding and Signage (details)