On 8th January, 2020, I had the chance to present this project to the founder and chairperson of MPower, Mrs. Neerja Birla. The project has been appreciated by her and we are in talks of turning it into a LIVE project.
This project was earlier conceptualized for Classmate, owing to the mass usage of it's products by students. Keeping in mind the brand's popular fact/activity pages on the cover, I have created a “Take a break” notebook as a by-product of this campaign.
Classmate’s 400 page soft bound notebook is known to be used extensively by students appearing for their board exams for making notes, practising sums, etc. With the strenous pressure, 10th-12th grade students usually end up feeling guilty for taking a break.
This notebook serves as a reminder to help take a break and refresh the mind to help study better and productively rather than the mind turning blank.
After every 30 pages one would come across a page which has activities, suggestions of things to do while on your break, etc., which normalises the concept of taking a break. These are done in the trademark pink ink Classmate style.
