Healthy 365 App
| User Interface Design (UI) | User Experience Design (UX) | Mobile Application |
The Health Promotion Board is a statutory board in Singapore that promotes healthy living in Singapore. It sets out to empower Singaporeans to take ownership of their health through a range of policies, programmes, and initiatives. Healthy 365 is an app developed by the HBP to nudge Singaporeans towards healthier behaviours through features like diet and steps tracking and providing incentives for making healthier choices. The goal of this app is to lead a lasting healthy habit and rewards for users. With this case study, we would like to retain users long-term loyalty, increase the download rate and increase app usability.
This project was undertaken as part of my case study. My job role of this project is to find what are the problem that user faced and to redesign the mobile application for better user experience. I will be doing user research, user insights, user journey and prototype.
There are a total of 9 menus in the current application with different functionality and highlights. Sample screenshot are shown below.
The challenge of this project is to restructure the user journey while still keeping all the functionality in the mobile application.
01 | Improving Core Functionality
During the discovery process, user highlighted several common issues. The navigation are complicated and there are lack of centralised location for app to functions. According to the observation, there are too many information on the menu and user got lost after clicking multiple tab in the mobile application. Our approach is to reduce the number of menu page and to provide user a quick access to the most commonly used features like dashboard, diet journal, nearby, profile, camera, settings, challenge and deals.
02 | Improve Healthpoints Redemption and Rewards
From the user Insights, the majority of user using Healthy 365 it's because of the financial incentives that the government provided. However the process of the redemption are poorly designed and user had difficulties using it. Our approach is to create a seamless experience for user to collect and redeem healthpoints.
This case study has been exciting and challenging at the same time. Although I had a very short timeline for this project, I learned not to validate through assumptions but to research and observe user behaviour on the product. Given an opportunity for further development, I would like to design a secondary function that allows social integration or community between friends and family to encourage motivation for a healthier lifestyle.
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