Arup’s Ventures team in collaboration with the URBAN X start-up accelerator hosted a London Tech Week event to explore how start-ups and incumbent organisations can better work together to shape the future of the built environment.

Tasked with designing a look and feel for this collaborative event, we used Arup Venture’s existing design elements ­and took inspiration from the URBAN X brand to create an identity that utilised vibrant blues and isometric illustrations throughout.

We applied the design to presentation videos and animations, digital invitations and banners, social media content and signage. This ensured the audience received consistent visual messaging from initial contact through to follow up reporting.

The event was well attended and live streamed, reaching an audience of start-up founders, Arup staff, venture capital investors and large organisations in the real estate, transport and construction industries.