Branding for Guagüi, an Argentinian brand for children's pijamas.
The owners wanted to have a logo that represents Argentinian northwest region. Therefore we chose a little guy of their fauna and add a typical northern hat. "Guagüi" is short for "Guagüita" or "Guagua", the word most people of the region use to call "children".
The owners wanted to have a logo that represents Argentinian northwest region. Therefore we chose a little guy of their fauna and add a typical northern hat. "Guagüi" is short for "Guagüita" or "Guagua", the word most people of the region use to call "children".
![branding children children illustration clothes Fashion ILLUSTRATION Packaging pijamas](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d691a193902511.5e70eb81655da.jpg)
![branding children children illustration clothes Fashion ILLUSTRATION Packaging pijamas](https://mir-s3-cdn-cf.behance.net/project_modules/1400/521cff93902511.5e70eb8164f4e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/81d1cb93902511.5e70eb8165ce8.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/91869093902511.5e70eb80b3147.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1c0e1693902511.5e70eb80e9d2e.jpg)