Richard Salcer's profile

Print Collateral and Promotional Displays

 This eight page brochure is one of a series that includes four and six-page brochures for direct mail that contain attached fragrance scratch'n'sniff samples manufactured by Arcade Marketing.
Opening Spread
Full Spread
Back Cover/ Mailer
Four-page version of Sephora brochure / mailer
Dr. Patricia Wexler / Bath & Body Works
Design of a series of promotional samplers for products developed by Dr. Particia Wexler, M.D.  These products are sold exclusively at Bath & Body Works retail locations. 

This point of purchase case-topper display for a popular brand of cinnamon schnapps that contains flakes of pure gold stands 24" high and fits into a shipping case of twelve bottles
Di Saronno 
Point of purchase display with a fully-dimensional, motorized, counter-rotating 24" holiday wreath on a 6 1/2-foot pole, The design's flexibility enabled it to be used for WInter, Valentine's Day and Mother's Day promotions. A motor inside the pole enables the bottle to rotate in one direction while the wreath counter-rotates in the other direction. The 3-D curled two-sided red "ribbon" of the wreath is internally supported by a concealed band of spring steel. The attached bows are fully-dimensional, as well.
Godiva Displays
Concepts for holiday store displays.
The first drawing is for a counter-rotating motorized display featuring Godiva Liqueur recipes
The top tier includes a miniaturized half mold of a Godiva bottle and gift pack on each side along with die cut photos of  glassware containing a variety of drinks made with Godiva Chocolate Liqueur
The second drawing is for a die-cut photographic pole-topper display
Malibu Coconut Rum Cocktails
Concept Sketch for 15” x 15” 6/color die cut case-topper header card combining illustration and photography for Malibu point-of-purchase display
CoffeCe mate
Design from concept to production of a point-of-purchase display for seasonal flavors of coffee creamers for the Coffee-mate business unit of Nestlé Foods, N.A.

American Stock Exchange
Design and art direction of a brochure for the Amex to compete with the New York Stock Exchange as a place to maximize financial gain in a quick, responsive environment through investment and listing of offerings.
Print Collateral and Promotional Displays

Print Collateral and Promotional Displays

Designed and art directed brochure for the AmEx to compete with the New York Stock Exchange as a place to maximize financial gain in a quick, res Read More