Let's run together
The benefit race “Ponle Freno” takes place every year in Madrid to raise funds for victims of traffic accidents. This year, for the first time, our client, Axa insurance, sponsored the event.

We think that traffic accidents are universal problem so, ¿why should the race only take place in Madrid? That’s why we created "Corremos Juntos", an app for iPhone and Android that lets you run the Madrid race anywhere in the world. Take a look here to the whole case.
 
Full Stories:
[Antonio]
[Estíbaliz]
[Enrique]

Role/
Concept, Art Direction, Copywriting

Client/
Axa Insurance & Ponle Freno

Agency /
Leo Burnett Iberia, Madrid

Awards/
Silver. El Sol. Festival Iberoamericano de Comunicación Publicitaria. Digital - Mobile.
7+ at Leo Burnett GPC (score 7.3)
Let's run together
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Let's run together

The benefit race “Ponle Freno” takes place every year in Madrid to raise funds for victims of traffic accidents. This year, for the first time, o Read More
4
170
0
Published: